A young woman with long dark hair, wearing a white shirt and red pants, sitting on an orange leather couch with a smile, resting her chin on her right hand, in a cozy living room setting with framed artwork and decorative vases in the background.

A woman in pink and orange pajamas drinking from a green cup in a modern, minimalistic room.

Injecting a little fun & warmth into your marketing

They said pick Pinterest or Instagram. We said, “Why not both?” So we butter both sides, sprinkle on some feel-good content, and call it a day.

They said marketing has to be serious and boring. We flipped that script making it fresh, fun, and unmistakably you. They said social media is a headache. We make it your new favourite (and easiest) part of the day.

A sticker with a pink and green cartoon girl holding a tray with two butter cookies, and the text "We Butter Both Sides" in pink font.

Pink text reading "Let's Get Toasted" on a light blue oval background.

Let’s skip marketing that feels, stressful. Shall we? Here’s What You’re in for (Spoiler: It’s Good)

Socials that look hot & work harder

We’re talking Pinterest and Instagram content that’s equal parts strategy and spice, designed to get clicks, saves, shares, and sales (without screaming “look at me” in a cringe way).
We Make Your Brand Look Good Good

We don’t just make things perform, we make them pop. Canva, Figma, Adobe? We’re fluent. Expect scroll-stopping visuals that feel so your brand, it’s almost rude how good they look.
Strategy that gets you

We get what’s in your head (even the messy bits) and turn it into clarity, content, and confidence. No 47-slide brief required. Just good convos and even better ideas.
Voice notes, DMs & low-key emotional support

We’re in your Slack like, sending updates, pep talks, memes, and maybe a few too many exclamation marks. This is marketing with a side of friendship.
Uniquely yours — no ctrl+c, ctrl+v here

We don’t do templates or rinse-and-repeat anything. Everything we create is built just for you your voice, your goals, your secret sauce.
The “Wait... did I write this?” moment

Our fave client quote? Wait... did I write this?. That thing where it sounds just like you, but better? That’s the energy we’re bringing. Every. Single. Time.
Support you can actually feel (not the ghost-y kind )

We’re not the vanish-til-next-meeting type. We’re in your Slack DM’s, your drafts, your corner, voice notes, pep talks, caption tweaks and all. When your post pops off? You know we’re already squealing in the chat.

What's next?

Hi, I'm Kriti! Your soon to be Marketing BFF

Person holding three cardboard boxes with pink stickers that have slogans like "Iced Matcha Hot Ideas," "We Butter Both Sides," and "Spice Up Your Socials" in a kitchen with black and white tile backsplash and a white cabinet.

Woman arranging pink and orange flowers in a white vase.

Person spreading butter on a slice of bread with labeled stickers that read 'Let's Get Toasted' and 'Hot Ideas,' on a small orange plate. There is a plate of butter, a paper bag of baguette bread, and a red toaster on a white table.

A young woman in a pink striped shirt and pink top holding a green drink close to her face, smiling with her eyes closed.

But honestly, I’m guessing you already feel like you know me, so let’s skip the usual “here’s what I do” and jump straight to the cheeky stuff, the personal bits you actually want.

Besides living and breathing Instagram and Pinterest (like, that’s my day job), I have a few other quirks. For starters, I drink matcha every single day, always iced. I graduated with a degree in International Fashion Business, spent a couple of years in the beautiful city of Nottingham, UK, and once interned at Pandora during a Christmas break. Yep, the charm and bracelet brand. That was my first proper job at uni and honestly, it was a blast.

When I’m not working on socials, I’m probably baking cookies, mostly for friends and family because I’m pretty sure gifting is my love language. I’m also a low-key party planner. Every year I make a big deal out of celebrations (not just my own, ask my family, they’ll confirm). Full-on themed menus, decor, and all the tiny details, just so I can have a fun little project to dive into.

So yeah, that’s me : matcha-loving, cookie-baking, celebration-planning Kriti, ready to bring some marketing magic to your brand.

Let's be friends

Spice up your Socials

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Making your Brand Hot

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Spice up your Socials 🌶️ Making your Brand Hot 🌶️

Things, places, decor bits, travel and more. A little peek into the current obsessions from my camera roll, Pinterest board, and saved folder. Just the good stuff I can’t shut up about lately.